Marketing Trends for 2023 As we enter the final days of 2022, it’s a good time to start thinking about the marketing trends that will drive businesses in 2023. Here are some key trends that every business should keep an eye on: 1. Personalization Personalization will continue to be a major focus in marketing. With… Continue reading Marketing Trends for 2023
Direct Mail is the Cornerstone of Successful Marketing Direct mail is an effective marketing tool because it allows businesses to target specific audiences and send personalized messages to those individuals. 1. Improved targeting. Direct mail allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This can increase the chances that… Continue reading Direct Mail is the Cornerstone of Successful Marketing
5 Benefits of Native Ads Native ads are a type of online advertising that are designed to blend in with the content surrounding them. They are often used to promote products or services in a way that is subtle and non-intrusive. Here are some reasons why you might want to use native ads for your… Continue reading 5 Benefits of Native Ads
6 Ways to Position Your Brand In today’s digital age, it’s more important than ever to have a strong online presence. But that doesn’t mean that traditional print media should be overlooked. In fact, using a combination of both digital and print strategies can be a powerful way to strengthen your brand. Here are some… Continue reading 6 Ways to Position Your Brand
Tips for Successful Postcard Marketing Nearly 80% of advertising mail recipients open and scan their mail. USPS Direct Mail: The Marketing Leader Direct Mail is personal, trusted and persuasive. It’s the leader when compared to other forms of marketing. According to the USPS, nearly 80% of advertising mail recipients open and scan their mail. It’s… Continue reading Tips for Successful Postcard Marketing
Consider the powerful advantages of combining Direct Mail and Digital Advertising: increased reach, audience targeting, cost, and reporting.
Choose the Best Size for Your Postcard Mailer Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its… Continue reading Postcard Guidelines
Recruit and Hire the Right People It is every recruiter’s ideal situation for candidates to apply for a job posting immediately after their initial glance, however, that is not usually the case; even when deploying a solid recruitment strategy. If you’re like other human resource officers and hiring managers, you agree that finding and retaining the… Continue reading Recruit and Hire the Right People
Career Centers for Student Recruitment. Career cards can be a valuable asset for colleges to attract and recruit students to their programs by providing essential information, showcasing career opportunities, and highlighting their unique offerings. 1. Highlight Career Opportunities Showcase the potential career paths that students can pursue after completing a specific program. By providing this… Continue reading Career Centers for Student Recruiting
6 Ways to Include Video in Your Marketing Unlike other content marketing efforts video grabs peoples’ attention. Videos are easy to engage with, which makes them an ideal way to showcase your brand and spur your audience to action. Embedding a video to your website exponentially boosts your SEO rankings, which increases your chances of… Continue reading 6 Ways to Include Video in Your Marketing
