Business Marketing Blog

Facebook Youtube Linkedin Instagram Business Marketing Blog Transforming Customer Engagement Section One: Matching IP Addresses Matching IP addresses to target devices involves leveraging IP-based targeting techniques to identify and deliver advertisements to specific devices within a household or organization. By tracking IP addresses linked to internet activity, businesses can infer the presence of multiple devices… Continue reading Business Marketing Blog

results-ycbd

Campaign Results April 3 – May 23, 2023 Campaign Total 0 Total Ad Views 0 Total Clicks 0 % Total CTR 5 Nights of Sweeter Slumber 0 Total Ad Views 0 Total Clicks 0 % Total CTR The Perfect Day 0 Total Ad Views 0 Total Clicks 0 % Total CTR Impressions by Zip Code… Continue reading results-ycbd

Navigating the Digital Ad Landscape: Tips for Colleges on Running Successful Ad Campaigns

Navigating the Digital Ad Landscape: Tips for Colleges on Running Successful Ad Campaigns Colleges need to leverage the power of online advertising to reach prospective students effectively. However, navigating the digital ad landscape can be overwhelming, especially for institutions new to online advertising. We’ll explore some tips and best practices for colleges looking to create… Continue reading Navigating the Digital Ad Landscape: Tips for Colleges on Running Successful Ad Campaigns

Setting Up A Successful Landing Page

Landing Page for Success A landing page is important to your marketing campaign because it can help you convert visitors into leads or customers, increase relevance and engagement, enable tracking and measurement, provide insights for optimization, and improve advertising ROI. By creating a landing page that aligns with your campaign’s message and objectives, you can… Continue reading Setting Up A Successful Landing Page

The Power of Personalization in Print and Digital Marketing

The Power of Personalization in Print and Digital Marketing: Personalization has become a critical component of modern marketing strategies, both in print and digital channels. The ability to tailor messages and creative to specific audiences can lead to higher engagement rates, improved conversion rates, and stronger customer relationships. In Print Marketing: Personalization can take many… Continue reading The Power of Personalization in Print and Digital Marketing

6 Ways to Position Your Brand

6 Ways to Position Your Brand In today’s digital age, it’s more important than ever to have a strong online presence. But that doesn’t mean that traditional print media should be overlooked. In fact, using a combination of both digital and print strategies can be a powerful way to strengthen your brand. Here are some… Continue reading 6 Ways to Position Your Brand

Advantages of Direct Mail and Digital Advertising Combined

Consider the powerful advantages of combining Direct Mail and Digital Advertising: increased reach, audience targeting, cost, and reporting.

Recruit and Hire the Right People

A woman walks past a “Now Hiring” sign in front of a store on January 13, 2022 in Arlington, Virginia. Olivier Douliery | AFP | Getty Images

Recruit and Hire the Right People It is every recruiter’s ideal situation for candidates to apply for a job posting immediately after their initial glance, however, that is not usually the case; even when deploying a solid recruitment strategy. If you’re like other human resource officers and hiring managers, you agree that finding and retaining the… Continue reading Recruit and Hire the Right People

6 Ways to Include Video in Your Marketing

TV Commercial

6 Ways to Include Video in Your Marketing Unlike other content marketing efforts video grabs peoples’ attention. Videos are easy to engage with, which makes them an ideal way to showcase your brand and spur your audience to action. Embedding a video to your website exponentially boosts your SEO rankings, which increases your chances of… Continue reading 6 Ways to Include Video in Your Marketing