College Magazine and Programs of Study Card Case Study
The Situation Northshore Technical Community College, like most colleges, sought an effective means of reaching high school students and raising awareness within their community. They
We are experienced in event targeting, media optimization, and audience targeting for all stages of the campaign cycle.
Our data sources allow us to use the characteristics of your student body to find more potential students. We’ll identify prospects who match these characteristics and then promote your school to your prospects with geofencing.
Texting isn’t just for keeping your student body informed. It’s a powerful marketing tool that allows you to send text messages to a targeted opt-in list, avoiding spam.
We dot the i’s and cross the t’s! Before launching your ad campaign, our quality control team verifies your message, targeting and placement. Your success is our success!
After your launch, the real fun begins! Our flight managers review and optimize your campaign for pacing, CTR and engagement.
Every client of Fox Marketing receives a custom digital ad dashboard to keep you informed of your marketing campaign’s performance.
Say hello to your new best friend, personalized direct mail to recruit more students. Bring your recruiting mail campaign to life using our digital printing technology and decades of marketing experience .
We create interactive direct mail using your prospects' names, gender and any other demographic and financial info. See for yourself.
“…we have received tremendous interest from the campuses and high schools on the use and practicality of the cards.” – Dr. William Wainwright, PH.D, Chancellor of Northshore Technical Community College
Tested and proven! Your program cards act as your personal recruiters.
Bring your school to the community with a custom magazine. Your college magazine attracts students and keeps you in front of your prospects by profiling programs, announcing career fairs, highlighting student achievements and much more!
As your college recruiting agency, we do it all. We'll write your articles, design your magazine and print it in our 35,000-square-foot facility.
You’ve not seen an enrollment marketing campaign like this! Using the characteristics of your student body, we’ll identify prospects who match these characteristics and then promote your school to your prospects with direct mail reinforced with IP TV commercials reinforced with banner ads reinforced with geofenced tracking reinforced with…you get the picture.
Hover over the image to see how well this worked for a 2-year college.
"I'm ecstatic about our enrollment and recruiting numbers! Thanks to digital and direct mail marketing from Fox, we beat our Spring enrollment goals. They directed over 600 interested prospects to Nunez Community College. I really like how they can track when someone visits our campus." Jason Browne, Director of Communications
This 3-month student recruitment campaign generated over $609,000 in tuition. Could you use an extra $600,000 in tuition?
The Situation Northshore Technical Community College, like most colleges, sought an effective means of reaching high school students and raising awareness within their community. They
The Situation Nunez Community College, like most colleges across the country, was desperate to address their slumping enrollment numbers. They came to Fox looking for