Higher Education Marketing strategies

Everything you need to enroll more students.

Attract and retain students, promote academic programs and services, and enhance the reputation of the institution by identifying the unique selling proposition of the college and developing targeted marketing campaigns to reach prospective students and their families.
Let us help you with your next campaign.

We are experienced in event targeting, media optimization, and audience targeting for all stages of the campaign cycle.

Direct Mail

Direct mail cards personalized for every potential student allows you to target students from your list of Pell Grant Recipients, Drop Outs and other grants you have available. Our team of direct mail experts know how to help you create the perfect mailer that is budget friendly and effective at promoting your school.

Digital Ads

Our data sources allow us to use the characteristics of your student body to find more potential students.  We’ll identify prospects who match these characteristics and then promote your school to your prospects with geofencing.


Over the Top (OTT) advertising serves video commercials across ad-supported streaming platforms on any viewable device. This includes mobile phones, tablets, desktops, laptops, game consoles, televisions (CTV) and any other screen that displays videos. CTV can be targeted to the same list you mailed.


Texting isn’t just for keeping your student body informed. It’s a powerful marketing tool that allows you to send text messages to a targeted opt-in list, avoiding spam.

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We dot the i’s and cross the t’s! Before launching your ad campaign, our quality control team verifies your message, targeting and placement. Your success is our success! 

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After your launch, the real fun begins! Our flight managers review and optimize your campaign for pacing, CTR and engagement. 

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Every client of Fox Marketing receives a custom digital ad dashboard to keep you informed of your marketing campaign’s performance. 

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3x Your Response Rates

Say hello to your new best friend, personalized direct mail to recruit more students. Bring your recruiting mail campaign to life using our digital printing technology and decades of marketing experience .

We create interactive direct mail using your prospects' names, gender and any other demographic and financial info. See for yourself.

Request Samples

Personalized Postcards for Epic Response Rates

Drive Students To You

“…we have received tremendous interest from the campuses and high schools on the use and practicality of the cards.” – Dr. William Wainwright, PH.D, Chancellor of Northshore Technical Community College

Tested and proven! Your program cards act as your personal recruiters.

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Your Community Ambassador

Bring your school to the community with a custom magazine. Your college magazine attracts students and keeps you in front of your prospects by profiling programs, announcing career fairs, highlighting student achievements and much more!

As your college recruiting agency, we do it all. We'll write your articles, design your magazine and print it in our 35,000-square-foot facility.


Engage with Custom Magazines

Our Work

Proven to Generate Students: The Best Higher Education Multichannel Marketing Campaign

You’ve not seen an enrollment marketing campaign like this! Using the characteristics of your student body, we’ll identify prospects who match these characteristics and then promote your school to your prospects with direct mail reinforced with IP TV commercials reinforced with banner ads reinforced with geofenced tracking reinforced with…you get the picture.  

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to see how well this worked for a 2-year college. 

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Imagine a Recruiting Campaign that Works

"I'm ecstatic about our enrollment and recruiting numbers! Thanks to digital and direct mail marketing from Fox, we beat our Spring enrollment goals. They directed over 600 interested prospects to Nunez Community College. I really like how they can track when someone visits our campus." Jason Browne, Director of Communications

This 3-month student recruitment campaign generated over $609,000 in tuition. Could you use an extra $600,000 in tuition?

Case Study

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