Geofencing: Target Your Prospects What is geofencing? Geofencing is when a business creates virtual boundaries, or “fences” around their physical location (or a competitor’s location) – to target and attract consumers with advertising through their smartphones. With 71% of adults in the U.S. and 85% of teenagers using a smartphone in the US, geofencing is… Continue reading Geofencing: Target Your Best Prospects
Testimonials are Your Best Salespeople Surviving for centuries on little more than scraps, the testimonial remains the most convincing champion for companies looking to improve their advertising. What better way of promoting the benefits of your products and services than through someone who’s benefited from them? And yet, branding and promo ads fill the airways… Continue reading Testimonials are Your Best Salespeople
4 Ways to Stop Churn Churn is the rate at which customers discontinue business with a company over a given period of time. Staying ahead of churn will grow your customer base and profits. If you’re like most businesses, 20% of your customers represent 80% of your sales. Big brands know and embrace this which… Continue reading 4 Ways to Stop Churn
