Both direct mail and digital ads can be targeted to specific demographics or interests, allowing the advertiser to reach their ideal audience more effectively. Direct mail and digital advertising allows advertisers to reach specific geographic locations or households.
While direct mail can be more expensive than digital ads on a per-person basis, it can be more cost-effective in the long run when combined with digital ads. By targeting their marketing efforts, an advertiser can reach a smaller, more targeted audience and see better results overall.
Direct mail and digital ads can be tracked and measured, allowing the advertiser to see which strategies are working and which aren’t. This can help the advertiser optimize their campaigns for better results.