What is geofencing? Geotargeting (also called geotargeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior. This advertising technology displays content based on an automated or assumed knowledge of consumers’ location. For example, a car repair shop or auto dealership might run a… Continue reading Geofencing 101: What is Geotargeting Advertising?
How to Generate New Leads with Expired Listings Postcards If you’re looking for a creative and effective way to reach out to potential clients and generate new leads, consider using expired listings postcards. These postcards can be a powerful marketing tool for real estate agents looking to expand their business. When a homeowner’s listing expires,… Continue reading How to Generate New Leads with Expired Listings Postcards
Landing Page for Success A landing page is important to your marketing campaign because it can help you convert visitors into leads or customers, increase relevance and engagement, enable tracking and measurement, provide insights for optimization, and improve advertising ROI. By creating a landing page that aligns with your campaign’s message and objectives, you can… Continue reading Setting Up A Successful Landing Page
Marketing Trends for 2023 As we enter the final days of 2022, it’s a good time to start thinking about the marketing trends that will drive businesses in 2023. Here are some key trends that every business should keep an eye on: 1. Personalization Personalization will continue to be a major focus in marketing. With… Continue reading Marketing Trends for 2023
Direct Mail is the Cornerstone of Successful Marketing Direct mail is an effective marketing tool because it allows businesses to target specific audiences and send personalized messages to those individuals. 1. Improved targeting. Direct mail allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This can increase the chances that… Continue reading Direct Mail is the Cornerstone of Successful Marketing
5 Benefits of Native Ads Native ads are a type of online advertising that are designed to blend in with the content surrounding them. They are often used to promote products or services in a way that is subtle and non-intrusive. Here are some reasons why you might want to use native ads for your… Continue reading 5 Benefits of Native Ads
6 Ways to Position Your Brand In today’s digital age, it’s more important than ever to have a strong online presence. But that doesn’t mean that traditional print media should be overlooked. In fact, using a combination of both digital and print strategies can be a powerful way to strengthen your brand. Here are some… Continue reading 6 Ways to Position Your Brand
Tips for Successful Postcard Marketing Nearly 80% of advertising mail recipients open and scan their mail. USPS Direct Mail: The Marketing Leader Direct Mail is personal, trusted and persuasive. It’s the leader when compared to other forms of marketing. According to the USPS, nearly 80% of advertising mail recipients open and scan their mail. It’s… Continue reading Tips for Successful Postcard Marketing
Consider the powerful advantages of combining Direct Mail and Digital Advertising: increased reach, audience targeting, cost, and reporting.
Choose the Best Size for Your Postcard Mailer Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its… Continue reading Postcard Guidelines