5 Biggest Political Direct Mail Mistakes and How to Fix Them

5 Biggest Political Direct Mail Mistakes and How to Fix Them Political direct mail can be an effective way to communicate with voters, but it’s easy to make mistakes that can hurt your campaign. Here are five of the biggest political direct mail mistakes and how to fix them. Mistake 1: Not targeting the right… Continue reading 5 Biggest Political Direct Mail Mistakes and How to Fix Them

How to Generate New Leads with Expired Listings Postcards

How to Generate New Leads with Expired Listings Postcards If you’re looking for a creative and effective way to reach out to potential clients and generate new leads, consider using expired listings postcards. These postcards can be a powerful marketing tool for real estate agents looking to expand their business. When a homeowner’s listing expires,… Continue reading How to Generate New Leads with Expired Listings Postcards

How Direct Mail Can Help Colleges Stand Out

Direct Mail

How Direct Mail Can Help Colleges Stand Out In today’s fast-paced world of digital marketing, it’s easy to overlook the power of traditional marketing tactics like direct mail. But when done right, direct mail can be a highly effective way for colleges to connect with prospective students and stand out in a crowded marketplace. And… Continue reading How Direct Mail Can Help Colleges Stand Out

Direct Mail is the Cornerstone of Successful Marketing

Direct Mail is the Cornerstone of Successful Marketing Direct mail is an effective marketing tool because it allows businesses to target specific audiences and send personalized messages to those individuals.  1. Improved targeting. Direct mail allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This can increase the chances that… Continue reading Direct Mail is the Cornerstone of Successful Marketing

Postcard Guidelines

Choose the Best Size for Your Postcard Mailer Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its… Continue reading Postcard Guidelines