Business Marketing Blog

Facebook Youtube Linkedin Instagram Business Marketing Blog Transforming Customer Engagement Section One: Matching IP Addresses Matching IP addresses to target devices involves leveraging IP-based targeting techniques to identify and deliver advertisements to specific devices within a household or organization. By tracking IP addresses linked to internet activity, businesses can infer the presence of multiple devices… Continue reading Business Marketing Blog

Navigating the Digital Ad Landscape: Tips for Colleges on Running Successful Ad Campaigns

Navigating the Digital Ad Landscape: Tips for Colleges on Running Successful Ad Campaigns Colleges need to leverage the power of online advertising to reach prospective students effectively. However, navigating the digital ad landscape can be overwhelming, especially for institutions new to online advertising. We’ll explore some tips and best practices for colleges looking to create… Continue reading Navigating the Digital Ad Landscape: Tips for Colleges on Running Successful Ad Campaigns

How to Identify and Persuade Undecided Voters

Undecided Voter

How to Identify and Persuade Undecided Voters As a political candidate, reaching undecided voters is a critical part of your campaign strategy. Undecided voters are individuals who are still on the fence about which candidate they will support. They have not yet made a commitment and may be influenced by a number of factors, including… Continue reading How to Identify and Persuade Undecided Voters

Benefit Your Campaign With Video Advertising

Political campaigns have many tools at their disposal to reach voters and communicate their message, and video advertising is one of the most effective. Here are six reasons why a political campaign might benefit from using video advertising:

Benefit Your Campaign With Video Advertising Political campaigns have many tools at their disposal to reach voters and communicate their message, and video advertising is one of the most effective. Here are six reasons why a political campaign might benefit from using video advertising:https://getfoxmarketing.com/wp-content/uploads/2023/01/Red-and-White-Animated-Breaking-News-Youtube-Intro.mp4 1. Video is a powerful medium. Video is a highly engaging… Continue reading Benefit Your Campaign With Video Advertising

Direct Mail is the Cornerstone of Successful Marketing

Direct Mail is the Cornerstone of Successful Marketing Direct mail is an effective marketing tool because it allows businesses to target specific audiences and send personalized messages to those individuals.  1. Improved targeting. Direct mail allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This can increase the chances that… Continue reading Direct Mail is the Cornerstone of Successful Marketing

5 Benefits of Native Ads

5 Benefits of Native Ads Native ads are a type of online advertising that are designed to blend in with the content surrounding them. They are often used to promote products or services in a way that is subtle and non-intrusive.  Here are some reasons why you might want to use native ads for your… Continue reading 5 Benefits of Native Ads

6 Ways to Position Your Brand

6 Ways to Position Your Brand In today’s digital age, it’s more important than ever to have a strong online presence. But that doesn’t mean that traditional print media should be overlooked. In fact, using a combination of both digital and print strategies can be a powerful way to strengthen your brand. Here are some… Continue reading 6 Ways to Position Your Brand

Political Marketing Case Study

Judge Eugene Lucci

The Situation Eugene Lucci faced Incumbent Thomas R. Wright in the general election for the Ohio Eleventh District Court of Appeals. He needed a way to get in front of voters directly. Lucci’s action committee came to Fox Marketing Solutions for help. The Solution Lucci needed an experienced political marketing agency with digital and video… Continue reading Political Marketing Case Study

Recruit and Hire the Right People

A woman walks past a “Now Hiring” sign in front of a store on January 13, 2022 in Arlington, Virginia. Olivier Douliery | AFP | Getty Images

Recruit and Hire the Right People It is every recruiter’s ideal situation for candidates to apply for a job posting immediately after their initial glance, however, that is not usually the case; even when deploying a solid recruitment strategy. If you’re like other human resource officers and hiring managers, you agree that finding and retaining the… Continue reading Recruit and Hire the Right People

Employee Recruitment Case Study

The Situation Parkway Products, manufacturer of plastic molds with locations across North America, faced a recruitment downfall. They had 100s open positions to fill and keep filled with an HR staff  The Solution Parkway needed a campaign engaging varying demographics of people, their best prospects, to come work for them over their competitors. We knew… Continue reading Employee Recruitment Case Study