Political Marketing Campaign Case Study
The Situation Trey Brownfield faced 20-year city council incumbent as a first-time candidate. He wanted to promote his platform to only his voters while spending
If your campaign isn’t reaching out to voters through digital media, you’re missing a massive opportunity. 85% of Americans own smartphones and spend an average of 5 hours a day on them. 48% of all homes do not subscribe to cable or satellite services. Streaming TV viewing has surpassed broadcast TV 38% to 24% and the gap continues to widen. Reach these connected, mobile voters through digital advertising.
We can reach any audience by sending your ads to specific demographics, audience behaviors, locations, and zip codes!
The Challenge
Eugene Lucci faced 12-year Incumbent, Thomas Wright, in the general election for the Ohio 11th District Appeals Court. Wright’s campaign outspent Lucci 3:1, so he needed a cost-effective, impactful, and persuasive advertising campaign.
The Solution
Our strategy mapped his voter list to 100,000 home IP addresses. We served 2MM digital display ads and 100,000 CTV commercials to these voters. His winning messages were displayed across televisions, desktops, and mobile devices.
Eugene Lucci Expenditures
Opponent, Thomas Wright Expenditures
Results
2,023,853
Display Ad Impressions
105,379
CTV Impressions
The Situation Trey Brownfield faced 20-year city council incumbent as a first-time candidate. He wanted to promote his platform to only his voters while spending
The Situation Susan Hutson faced 17-year Orleans Parish Sheriff Marlin Gusman as a first-time candidate. She needed a way to cut through political noise and