Colleges need to leverage the power of online advertising to reach prospective students effectively. However, navigating the digital ad landscape can be overwhelming, especially for institutions new to online advertising. We’ll explore some tips and best practices for colleges looking to create successful ad campaigns online.
The first step in running a successful digital ad campaign is to choose the right platforms. This means identifying where your target audience spends their time online and selecting platforms that allow you to reach them effectively.
Retargeting is a powerful tool that allows you to reach users who have already interacted with your website or other digital assets. By serving ads to users who have shown interest in your institution, you can increase the likelihood of a conversion.
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