Pelican Athletic Club- Case Study

The Situation

A large fitness club needed help reaching better prospects and converting them into members. Improving retention was another major goal.

They were spending thousands of dollars on social media marketing and generating hundreds of unqualified leads who didn’t convert. Fox provided a solution that no other marketing agency offered.

The Solution

We discovered the keys to successfully growing membership and reducing churn. Our longterm marketing campaign targeted best prospects and current members.

Their ideal membership prospect was identified by using their current members demographic, financial, family size, home value and other characteristics.

We served TV commercials and banner ads plus native ads to this audience. The whole campaign was reinforced with direct mail and a custom fitness magazine. We tracked QR code scans, and matched new enrollments to the targeted addresses to reveal the 3000% increase in ROI.

Results

2464

Members enrolled over 2.5 years.

$11,827,200

LTV Revenue

3,000%

ROI

"From TV commercials to digital advertising to direct mail and printing, Fox Marketing is my all-in-one full service marketing agency. They've helped me generate millions of dollars in revenue while staying within my budgets. They take the time to really understand what motivates our prospects to purchase and use this to create campaigns that resonate with the right audience. (Being some of my most favorite people is just a huge plus!)"

Get Started!

Let our talented marketing success team do the heavy lifting.

Custom Magazine

to build their brand within the community, generate new members and strengthen their relationship with current members Pelican Athletic Club publishes a custom magazine. Each issue educates readers with health and wellness content, pictures of previous events, articles featuring members and staff and allows for local businesses to place ads within the book.

Have an idea in mind?

Let Fox do the strategizing.